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A member of TT Team being congratulated by Deputy Minister Tran Viet Thanh.

Hackathon Vietnam 2014

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Last weekend approximately 30 teams in Hanoi and 70 teams in Saigon competed locally in a Hackathon primarily organized by Silicon Valley VC firm Formation 8 in coordination with Hanoi-based incubator and consulting firm, 5Desire. In Saigon, the event was held at the National Academy of Public Administration and in Hanoi the event was held at the University of Science and Technology. Held over two days (Friday, August 1 and Saturday, August 2), the hackathon essentially served as a startup convention featuring guest speakers, presentation panels, and workshops. But the main hackathon portion itself consisted of 23 hours of coding as teams turned their wireframes, designs and visuals they had prepared earlier into prototypes or Minimum Viable Products (MVP).

The event in Hanoi culminated in two pitch sessions where teams presented their final products of the 23-hour hackathon to a panel of judges from 1:30 PM until 6:00 PM on Saturday with some brief breaks in between. According to the Hackathon Vietnam 2014 website, up to four member teams comprised of “any student, developer or technology enthusiast in Vietnam who [were able to] travel to Hanoi or Ho Chi Minh City on the day of the hackathon” attempted to examine one of the following themes:

• Connecting More With Mobile

• Social Networking across Regional Cultures

• Integrating Technology into Education

• Pushing Wearables into Everyday

• Spirit of Innovation

After the team presentations in Hanoi, Deputy Minister of the Ministry of Science and Technology Tran Viet Thanh was able to personally congratulate the winning teams. Another distinguished guest, Joe Lonsdale, Cofounder and General Partner at Formation 8 was present on Friday to speak to the hackathon participants. Mr. Lonsdale was previously in Vietnam earlier this year when he spoke at an event in Saigon in January.

The Teams and Products

We caught most of the presentations in Hanoi. For us, the most interesting product was Dicterious, “The English Studying App.” The UI was presented in a gorgeous flat design style and what we liked most about the app was that the game mechanics allowed the user to learn some English, learn some local history, and to have fun while doing so—all at the same time. At one point one of the judges stated that a serious English learner wouldn’t use an app like Dicterious and asked the team leader if it was primarily a learning tool or a game. The team leader responded that it was primarily a game but, in our opinion, it most resembles a learning tool with gamification elements.

Early on, one team’s mission was to “solve daily problems with social knowledge and photos.” Basically, the team was attempting to create a “knowledge flow” and have users contribute to the communal knowledge for a particular geographic area. There is especially a need for this kind of service for foreigners in Vietnam because there are a multitude of repeat postings on the two main Facebook expat groups, “Hanoi Massive” and “Expats in HCMC.” Most of these postings revolve around trying to find a suitable neighborhood to rent in, where to buy a particular foreign product, or asking for general help in some way. Surely there must be a more efficient way to organize repeatedly requested information for users to consume. Perhaps there is a potential business model in finding a way to phase out the same Facebook group posts over and over again via a social platform which can pair locals with foreigners for joint problem solving and cultural exchange.

Another interesting product was a bookmarker for maps. Yes, Google Maps has a save feature where you can “star” a location but after a while it can be hard to remember why you starred one place versus another. One of the prevalent features (although not unique) of Vietnam is that there are entire streets full of stores devoted to the same product or a similar range of products (lights, engines, bathroom furniture, etc.). So if a startup can find a way to organize, classify, and present that data to consumers (especially foreigners) then there might be a way to monetize that database. Perhaps the product or service can be as simple as a more accurate online map of Vietnam in terms of addresses with an overlay feature showing where there are clusters of similar stores across Hanoi or Saigon.

9Hug.com was another intriguing concept and upon reflection it or something along those lines could be a hit here. It’s a mobile social network application which gives you the ability to record a message for people you give a gift to. In a country (and most of Asia for that matter) where pictures of food and selfies are some of the most recorded media, perhaps the team is onto something. We can definitely see younger Vietnamese use this service to declare their affection for one another via video, which can then be uploaded to Facebook for the entire world to see.

The Winners and Prizes

The top three products were Voicepedia, Genius Kid, and Imaginator with the TT team (Voicepedia) winning the Hackathon and Genius Kid coming in second place. Coincidentally, both members of the TT team have the same name: Nguyen Duc Tam. There were also five honorable mentions for the teams that impressed the judges in one way or another.

Imaginator gave anyone (the team suggested teachers) the ability to create an online course. Perhaps they can tap into the growing popularity of Udemy and tailor the product to help content creators such as YouTube Stars establish new revenue streams.

Genius Kid, an edutainment app, had a nice UI and it looks like the well-presented art style might resonate with parents as well as children. If Vietnamese parents believe that the app will give their kids an advantage or will create “gifted children” at home then the Genius Kid app will be one step closer to being successful.

The winning team, TT, utilized text-to-speech technology in order to access Wikipedia articles. For their efforts, the winning team won a cash value of $11,500 which, according to the hackathon website, includes:

“A round trip for all winning team members to Silicon Valley to visit Formation|8 portfolio companies, Introduction to Silicon Valley’s top VC’s and Formation|8 portfolio companies. Dinner with Formation|8 team[.]”

The second place team won $750 and the third place team won $500.

The Takeaway

Overall, the event was a success—it was clear to see the enthusiasm of the teams when presenting, the judges were keenly interested in the presentations, and there were a number of compelling visions that were realized by the end of the hackathon. While not the first ever hackathon in Vietnam, or even the first bi-city hackathon in Vietnam, it was the biggest one yet. What mainly separated this hackathon from others before it was the high-profile organizers from the US and Vietnam as well as participation from members of Vietnam’s Ministry of Science and Technology.

However, there were a few disappointments. The pitches in Hanoi were mostly in Vietnamese, apparently due to a change by the judges in order to accommodate some of the more nervous teams. The fact remains that English is the language of business across most of the world and if any of the teams want to end up in Silicon Valley on a permanent basis then they will have to be comfortable pitching to potential investors in English.  Also, the ending of the hackathon in Hanoi was rather abrupt. Of course, it’s understandable from the participants’ perspectives–and they must have been exhausted by the end of the 23-hour hackathon, but it would have been nice to speak to the teams at the end or to make some connections between the participants and attendees. After all, there was at least one Fortune 20 company representative in the crowd who was actively scouting startups in the region (and others in the crowd who were recruiting).

Going forward, it will be interesting to see how often events like this one will take place in Vietnam now that it has been done at this scale. The startup community in Vietnam has had its ups and downs with more of the latter lately as signaled by the closing of co-working space Saigon Hub earlier this year. More local events such as hackathons and other community-building activities are needed to continue to drive the startup community in Vietnam in a positive direction, i.e., to raise the local standards to a global level. Ultimately, the hackathon was a watershed moment for the startup community in Vietnam—now it will be up to the entrepreneurs, coders, and technologists to keep the momentum going in the months ahead.

Lotte Center Hanoi

Lotte Center Hanoi

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A few weeks ago we had the opportunity to check out Lotte Center Hanoi which is in its final stages of construction. Lotte Center Hanoi is located at 54 Lieu Giai in Ba Dinh District and has been under construction since October 2009. The building is about a 30 minute drive from the Noi Bai International Airport and is nearby the Australian, Korean, Spanish, and US embassies. Its grand opening is currently scheduled for September 2, 2014.

Along with the workers, we had to pass through security turnstiles in order to access the site and then proceeded to head down into the parking area to reach the elevators that would bring us up into the office space. Since it was an active construction site (with three around-the-clock shifts), we donned safety hardhats and were escorted by a Lotte representative at all times.

From the beginning of our tour it was clear that safety was a major priority for the management of Lotte Center Hanoi. This focus on safe working conditions was especially refreshing to see since safety sometimes seems like an afterthought for many construction projects in Vietnam. It’s not uncommon to visit any construction site in Vietnam and see workers walking around barefoot, not using ear protection when operating loud machinery or not utilizing eye protection when welding, and not properly utilizing climbing harnesses when scaling scaffolding. In Vietnam, sometimes hardhats are worn more to protect workers from the sun’s rays than to protect their heads from falling debris.

However, at Lotte Center Hanoi we saw workers in neon safety vests, we saw portable and regularly-interspersed fire extinguishers, and there were clear evacuation route notices everywhere we went so we were impressed by Lotte’s commitment to safety. Restricted areas were clearly marked off and hallways were generally free of clutter (preventing a fire hazard). Floors were protected with thin sheets of wood and giant cloth sheets were even draped over the massive openings in the lobby to try to contain the air conditioned cool air from blowing out into Kim Ma or Lieu Giai streets. According to Lotte Coralis Vietnam, from October 2009 to June 2014 the site has undergone 14,000,000 man hours without an accident. It’s a great example of how a construction site should be managed and we hope that in the future safety will be a higher priority for more general contractors and developers in Vietnam.

Defining the Hanoi Skyline

As a major part of the Hanoi skyline, the building is immediately noticeable from Tay Ho District and appears to tower over the taller Keangnam Hanoi Landmark Tower (which is farther away from the city center than Lotte Center Hanoi) from the north side of West Lake. The building’s exterior shape is in reference to the ao dai, the traditional Vietnamese dress and the building is actually separated into two towers: Tower A and Tower B which are connected via Sky Garden. At night, the façade at base of the building lights up in a spectacular array of changing colors to match the ever-changing color of the “Lotte” sign.

Throughout the building, First Grade building systems are used and the building uses some advanced techniques, which makes it a pioneering project for Vietnam. For those worried about tectonic plates, the building can withstand a 7.0 magnitude earthquake due to the two-layer outrigger system which enhances its structural stability. Low-carbon dioxide concrete was used to construct Vietnam’s largest support base structure and the building features rainwater harvesting and gray water systems, which makes it a truly eco-friendly project.

World Class Interior Features

Overall, the feel of the space is quite nice even with ongoing construction and unfinished areas. The building is divided into four main spaces: Serviced Residences, Hotel, Office, and Commercial. The Observation Area is on the 65th floor and will feature a Sky Deck like the one in Chicago. The Serviced Residences and Hotel are from the 33rd to 64th floors flanking both sides of the Sky Garden that occupies the center of the building. The hotel will have 318 rooms of which 83 will be suites and 235 will be Deluxe Rooms. The 32nd floor is the Technical Floor and the Offices are located on the 8th through 31st floors. On the 7th floor, there will be an outdoor swimming pool, a basketball court, separate male and female saunas, an indoor golf range, a yoga room, a gym, a jacuzzi, and an outdoor BBQ grill area. Starting on Ground Floor and continuing to the 6th floor will be the Lotte Department Store and Lotte Mart. There will be five levels below-grade which will contain the parking area for the building.

One of the unique features about Lotte Center Hanoi is the Sky Garden, which is a series of atria inside the building that occupy the middle space between Tower A and Tower B. They are four-story (office floors) and five-story (residential floors) areas for communal activities such as meetings, private events, or just a place to relax. For the office spaces, the tenant on the ground level of each atrium is able to modify the atrium to reflect a company’s culture (within Lotte specifications). The office space also features one of four raised floors in Hanoi, making it easier for the tenant to outfit the space to meet specific technology needs.

There are one, two, three, and four bedroom Serviced Residence layouts to choose from with the one bedroom (64-84 m²) pricing around $2,700 per month and four bedroom (175 m²) available for around $7,000 per month. If you do end up moving in, make sure to ask for permission before hanging any paintings. All the serviced apartments we saw had a beautiful view of West Lake but most serviced apartments should have a view of the north, west, or east due to the building space distribution. Double Low-E multi-layer glass are used in the Saint Gobaint windows, which are imported from France. Some bedrooms might have a Sky Garden view as opposed to a skyline view depending on how many bedrooms a unit has. All apartments are equipped with WiFi and wired internet connections.

The bedrooms all have different styles, themes, and layouts, ranging from lighter woods to darker tones with complementary appliances. Regardless, each apartment is fitted with a single downlight near the entrance that is motion activated to provide light as soon as you enter the apartment, and which will turn off automatically once you leave. It’s a great and rather simple feature than can be helpful in any residence.

For private events there will be three banquet halls (Crystal Ball, Charlotte, and Emerald) to choose from plus a Wedding Center on the 6th floor. Depending on which banquet hall, it can accommodate anywhere from 100 to 900 people. A wedding celebration in the Crystal Ball banquet hall might be the new standard for Hanoi’s elite.

Perhaps the most-anticipated feature of Lotte Center Hanoi will be the rooftop restaurant on the 68th floor called “Top of Hanoi.” It will be an open-air restaurant with a surrounding view of Hanoi—something that does not yet exist in Vietnam at or near that height. Additionally, there will be six other food and beverage (F&B) outlets to choose from, featuring a variety of cuisines and flavors.

A New Level of Luxury in Vietnam and in Asia

If you end up living in one of the Serviced Residences in Lotte Center Hanoi, then you might never have to leave the building for most of your activities, provided that your office is downstairs, you shop at Lotte Mart or Lotte Department Store, and any visitors you might have stay in the five-star hotel. It’s truly an amazing vision that has been realized in Hanoi and we look forward to what the Lotte Group has in store next for Vietnam.

Lotte Group has the Lotte Legend Hotel in Saigon so this is its second hotel in Vietnam. It’s built by Lotte Group, a conglomerate that has over 60 business units and employs over 60,000 people with headquarters in Japan, but significant business divisions located in South Korea.

Lotte Group is currently building Lotte World Tower in Seoul, Korea. It will be almost twice the size of Lotte Center Hanoi but currently about 70 of 123 floors are complete. When it will be finished in 2016 (scheduled), it will be the sixth tallest building in the world.

The Lotte Group is named after Goethe’s work of art, “Charlotte.”

For more information about Lotte Center Hanoi please contact Nguyen Thi Hien (Ms. Hien) in the Marketing Department via email at hien.nguyen@lotte.net or via telephone at +84 97-925-9190.

Why Vietnam?

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Hanoi, Vietnam

If you’re an American, then the first thought you might associate with “Vietnam” is “war.” In the last ten years and even more recently, the memories of the Vietnam War have resurfaced in the United States as American policy makers and analysts have drawn comparisons between it and operations in Iraq since 2003. However, it’s been almost 40 years since Saigon was renamed as “Ho Chi Minh City” (and even today both names are synonymous).

A hackathon in Hanoi.

Today’s Vietnam is very different than most Americans may perceive it to be. Vietnam can surprise, frustrate, humble, and charm one to wild extremes. But, there is something enchanting about this place which can take some time to begin to understand.

Across the country, modern Vietnam is rising next to traditional Vietnam.

Since Vietnam joined the World Trade Organization in 2007, the country has changed drastically and will continue to change as the middle class rises. In a way, Vietnam’s official policy is a forward-looking one, as evidenced by recent investments in e-payment gateways (POS), entrepreneurship, and infrastructure.

Hustle-and-bustle in Saigon, the city of entrepreneurs.

There are a growing number of smart phone users, growing purchasing power, and hyper-brand conscious consumers continue to fill malls and shopping centers that are as impressive as they are large (such as Vincom Mega Mall Royal City in Hanoi and Crescent Mall in Saigon).

In major cities there’s a good chance that there will be free WiFi anywhere you go.

Overall, the shift in Vietnam continues to be toward the west—consumers crave western brands, products, and experiences. As more people move into the middle class, they will be able to afford and acquire products and services that they previously could not have. Now is the ideal time for consumer brands to position themselves so that when rising middle class takes off the choice for consumers with new spending power will be clear: to buy from trusted brands.

A trendy bar in Hanoi.

Ultimately, the technology and infrastructure for consumer-centric startups to be successful is already here; for example, the economic gap between US and Vietnam is huge but there are iOS devices, WiFi infrastructure, and mobile phones everywhere.

There is growing opportunity in Vietnam and Asia in general. That’s why we’re here—because the future is here.