Taking a Closer Look at the IPP

In our last post, we outlined the IPP, explained its goals, and touched upon some of the challenges ahead for the program’s stakeholders. This week we are going to take a deeper look at the IPP and the cultural, comparative, and collaborative challenges ahead for the program in Vietnam. Last weekend we sat down with Chris Zobrist, the Senior […]

The Innovation Partnership Program

Can innovation and entrepreneurship be taught? Does Vietnam have the ability to produce innovative and high growth companies to take on global markets? Are there people here who have the time, talent, and commitment to make an impact in the Vietnamese ecosystem? The governments, donors, and people behind the Innovation Partnership Program (IPP) certainly believe […]

Setting Expectations Across Cultures

Lately, we’ve been meeting with university students from Foreign Trade University, Diplomatic Academy of Vietnam, and Banking Academy of Vietnam—and we’ve also been encountering some newcomers in Vietnam. We’ve previously covered the youth in Vietnam, in particular how the true potential of Vietnam is embedded in its youth and in finding creative solutions to global […]

2015: A Milestone Year Ahead for Vietnam

Last year saw monumental changes in geopolitics: shifting borders between Ukraine and Russia, the growing impact of ISIS in the Middle East, student protests in Hong Kong reaching new heights, and the Ebola virus wrecking havoc in West Africa. Another development that caught most of the world by surprise was a change in official policy […]

Vietnam 2014: Year in Review

Firsts and Notable Events Tomorrow is the last day of the year in the Gregorian calendar but the Year of the Horse in the Vietnamese lunar calendar extends until mid February, 2015. Overall, 2014 marked many firsts for Vietnam: the first McDonald’s opened in Ho Chi Minh City shortly before Tet (the lunar new year). […]

Building a Brand in Vietnam

Building a successful brand in Vietnam (or anywhere) requires having a clear idea of local consumer (and by extension, social) norms, trends, and perceptions (i.e., market in general) in addition to understanding the local, regional, and national cultures for successful positioning in a country. Yes, conspicuous consumption exists here in Vietnam but for many brands, […]