Entries by gktagroupVN

The Bootstrap Alley Tour in Hanoi

Last Wednesday night, a panel of local and regional judges selected Echoes as the winner of the Bootstrap Alley Tour in Hanoi and set things in motion for the multi-national team to attend the upcoming Tech in Asia Singapore startup conference on May 6 and 7. The three judges were Ronnie Wee, founder and managing […]

Vietnam Today

Vietnam means different things to different people—some of these perceptions change every day, every year, or every visit and some of them remain frozen in time. Tradition. An untapped opportunity. A glorious past. Increasing competition. The Fatherland. Independence. Echoes of war. A bright future. A rising dragon. The party. People of the sea. Resilience. Freedom. […]

Tet in Vietnam

Hanoi is currently shut down; countless stores are closed, it’s hard to find a meal in town (in certain areas), and at times, the city almost feels as if it is under curfew. However, Hanoi is not the only city that is experiencing these conditions–across the entire country, Vietnamese are currently in the middle of […]

Phonsavan, Xiengkhouang Province

Phonsavan is the capital of Xiengkhouang Province, arguably the most heavily bombed area of the most heavily bombed country (per capita), Laos, in the world. Phonsavan itself is a relatively new city—the old capital Muang Khoun, about 30 kilometers south of Phonsavan, was largely affected by the Second Indochina War (Vietnam War). In fact, the […]

Taking a Closer Look at the IPP

In our last post, we outlined the IPP, explained its goals, and touched upon some of the challenges ahead for the program’s stakeholders. This week we are going to take a deeper look at the IPP and the cultural, comparative, and collaborative challenges ahead for the program in Vietnam. Last weekend we sat down with Chris Zobrist, the Senior […]

The Innovation Partnership Program

Can innovation and entrepreneurship be taught? Does Vietnam have the ability to produce innovative and high growth companies to take on global markets? Are there people here who have the time, talent, and commitment to make an impact in the Vietnamese ecosystem? The governments, donors, and people behind the Innovation Partnership Program (IPP) certainly believe […]

Setting Expectations Across Cultures

Lately, we’ve been meeting with university students from Foreign Trade University, Diplomatic Academy of Vietnam, and Banking Academy of Vietnam—and we’ve also been encountering some newcomers in Vietnam. We’ve previously covered the youth in Vietnam, in particular how the true potential of Vietnam is embedded in its youth and in finding creative solutions to global […]

2015: A Milestone Year Ahead for Vietnam

Last year saw monumental changes in geopolitics: shifting borders between Ukraine and Russia, the growing impact of ISIS in the Middle East, student protests in Hong Kong reaching new heights, and the Ebola virus wrecking havoc in West Africa. Another development that caught most of the world by surprise was a change in official policy […]

Vietnam 2014: Year in Review

Firsts and Notable Events Tomorrow is the last day of the year in the Gregorian calendar but the Year of the Horse in the Vietnamese lunar calendar extends until mid February, 2015. Overall, 2014 marked many firsts for Vietnam: the first McDonald’s opened in Ho Chi Minh City shortly before Tet (the lunar new year). […]

Building a Brand in Vietnam

Building a successful brand in Vietnam (or anywhere) requires having a clear idea of local consumer (and by extension, social) norms, trends, and perceptions (i.e., market in general) in addition to understanding the local, regional, and national cultures for successful positioning in a country. Yes, conspicuous consumption exists here in Vietnam but for many brands, […]